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WELCOME TO ARTFA

Did you know you’re supposed to wear pineapple socks, eat McDonald’s fries, and look at clown pictures after an embryo transfer? Seriously !

But here’s what really is true:

➡️ 17% of the population struggles with infertility. 1 in 6 Couples
➡️ Over 8% of children born today are thanks to Assisted Reproductive Technology (ART). That’s 1 in every 18 children, Approximately 12 million children worldwide & counting

➡️ No National Not For Profit Support Organisation for anyone going through ART or the donor conceived community

As a mother through ART myself, and founder of ASMBC, I’ve spent over a decade supporting thousands of families just like mine — families built through courage, science, and an incredible amount of heart.

The journey to parenthood through ART isn’t easy.
It comes with emotional highs and lows, legal confusion, financial strain, and a lot of feeling like you’re navigating this path alone.

That’s why we are launching ARTFA — a national Not For Profit dedicated to supporting, educating, connecting, and advocating for everyone touched by ART and the donor conceived community.

So What is ARTFA

Assisted Reproductive Treatment Families Australia (ARTFA) is a national umbrella organisation with a simple mission:

To connect, empower, and support all families, individuals navigating Assisted Reproductive Treatment and the donor conceived community.

We are NOT here to speak for the community.

We are here to CONNECT IT.

Whether you’re an intended parent, parent, donor-conceived person, donor, surrogate, advocate, or ally — you have a place here.

We believe in building bridges, not barriers, and we proudly welcome collaboration with existing not-for-profits, industry experts & professional bodies.

Through years of work with ASMBC and the broader fertility community, it became clear that too many people were being left without independent, accessible support. No where to go when things go wrong.

That’s where ARTFA steps in.

Our Focus Areas

We’re here to make sure no one has to go through this wild ride alone:

📌Support Community through Peer Support Connection.

Because sometimes, you just need to vent to someone who gets it (and we won’t judge your pineapple socks).

📌 Advocacy & Legal Reform

Navigating donor laws and ART systems is confusing — we help you understand your rights and push for smarter, fairer policies that put families first. We are calling for federal regulation.

We strongly advocate for early telling — that is, sharing a child’s donor conception story with them from the very beginning, so it is simply part of who they are.
We believe all children deserve to grow up proud of how they were conceived, and no donor-conceived person should ever find out their story later in life by surprise.

📌 Reducing stigma

Reducing parental stigma surrounding Assisted Reproductive Technology (ART) and the use of donor gametes is essential. Many parents feel reluctant to tell their children or others that they used donor gametes due to fear of failure, judgment or misunderstanding.

📌 Education & Resources

Knowledge is power.
We deliver workshops, expert advice, and easy-to-understand resources — minus the boring jargon and the McDonald’s fries superstitions!

📌 Emotional & Mental Health

ART is one of the most emotional journeys you’ll ever take.
We provide mental health resources, peer support, and steady guidance — no clown pictures required.

ADVOCACY MATTERS

We believe in stronger systems, smarter support, and a louder collective voice. That’s why we are committed to advocating for the Australian National Fertility Roadmap — a comprehensive and inclusive plan for the future of ART in Australia.

But we can’t do this alone.

To create real change, we need as many voices as possible.

Whether you’re new to this space or a long-time advocate, your voice matters. Together, we can shape a future where all ART-formed families are understood, respected, and supported from every angle — emotional, legal, medical, and social.

Two Organisations. One Heart.

ARTFA supports the entire ART & donor conceived community, creating a home for everyone impacted by fertility treatment donor conception, and surrogacy.

ASMBC will continue to support solo mothers by choice nothing will change — It will still support those considering parenthood to those already raising families. But will now sit under the ARTFA Umbrella.

Together, we’re building a community where everyone feels seen, heard, supported and connected.  Welcome to our new home.

We’re so glad your here 💛

Testimonials from our ASMBC members

Hello@ARTFA.org.au
Hello@ASMBC.au

Michelle Galea

0411 605 598

Acknowledgement of Country

ARTFA & ASMBC acknowledge the Traditional Custodians of the land on which we live, work, and build our families. We pay our respects to the Elders past and present, and we honour the strength, knowledge, and enduring connection that Aboriginal and Torres Strait Islander peoples have to family, community, culture and Country.